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The Live Earth Farm Discovery Program Partners with the Banana Slug String Band, and the Monterey Peninsula Foundation and Joins the National #GivingTuesday Movement to Encourage Spending With a Purpose

26 November

LEFDP Pledges to spend every dollar raised on #GivingTuesday, December 3rd, 2013 to bring kids to the farm to learn to grow and choose food that is healthy for themselves, for their community and for the environment. The Banana Slug String Band will help with a 10% discount and 10% donation on CD purchases and downloads.

Watsonville, CA, November 26, 2013 – The Live Earth Farm Discovery Program (LEFDP) has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners-charities, families, businesses, individuals-to transform how people thing about, talk about and participate in the giving season. Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #Giving Tuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world. Taking place December 3, 2013-the Tuesday after Thanksgiving-#GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

IMG_6810The Live Earth Farm Discovery Program joined #GivingTuesday to aid in efforts to diversify the holiday shopping season experience. We shop during this time of year for the thrill of giving, to buy presents for those we love, so that we can see their faces light with joy upon opening our gifts. On #GivingTuesday LEFDP offers the community a little bit of everything in a combined initiative with the Banana Slug String Band, and the Monterey Peninsula Foundation to raise funds for their educational programs in the organic farm fields of Live Earth Farm.

The Monterey Peninsula Foundation (MPF) will match all gifts by 20% through their Birdies for Charity Program and give an extra $1000 to the charity that raises the most on #GivingTuesday. Direct gifts can be made to LEFDP through their website: https://events.r2it.com/birdies/r.aspx?site=ATTPebbleBeach&charity=TheLiveEarthFarmDiscoveryProgram

The Banana Slug Sting Band is offering 10% off all Slug CDs & downloads, then giving 10% profits to Live Earth Farm Discovery Program (which will be matched 20% by MPF).

“Our students learn to eat well on the farm. They learn that their food choices make an impact on the local economy and on the environment. They become aware of their place in the ecological system as they harvest and consume healthy snacks, then feed the scraps to chickens, who produce eggs. They learn responsibility for their choices because they are part of a community,” says LEFDP Director, Jessica Ridgeway

Seeing an opportunity to channel the generous spirit of the holiday season to inspire around charitable giving, a group of friends and partners, led by the 92nd Street Y, came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92nd Street Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector.

“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the sprit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEP of the UN Foundation. “The most meaningful gift we can five our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.

Those who are interested in joining the Live Earth Farm Discovery Program’s #GivingTuesday initiative can visit www.liveearthfarm/givingtuesday/. For more details about the #GivingTuesday movement, visit the #GivingTuesday website (www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow #GivingTuesday (https://twitter.com/GivngTues) and the #GivingTuesday hashtag on Twitter.

About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 3, 2013. This effort harnesses the collective power of a unique blend of partners-charities, families, businesses and inviduals-to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspore people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create  better world. #Giving Tuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.

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